Privacy Policy

1. Introduction
Welcome to BenefitsNYC. We are committed to protecting the privacy and security of visitors’ personal information on our website, https://benefitsnyc.com (“Site”), and those who use our services. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site or engage with our services. Please read this policy carefully. By using this Site, you agree to the terms of this Privacy Policy.

2. Information We Collect
We may collect information about you in various ways:

  • A. Personal Data You Provide Directly: We collect personally identifiable information that you voluntarily provide to us when you:
    • Fill out the contact forms. This may include your name, email address, phone number, the services you are interested in, and any message you provide.
    • Communicate with us via email, phone, or other means.
  • B. Derivative Data (Collected Automatically): Information our servers automatically collect when you access the Site, such as:
    • Your IP address, browser type, operating system, access times, and the pages you have viewed directly before and after accessing the Site.
    • Device information (like mobile device ID, model, manufacturer).
  • C. Data From Cookies and Tracking Technologies: We use cookies, web beacons (including pixels from platforms like Facebook/Meta and Google), and other tracking technologies on the Site to:
    • Help customize the Site and improve your experience.
    • Analyze site usage and traffic patterns (e.g., via Google Analytics).
    • Assist with marketing and advertising efforts, including targeted advertising on third-party platforms (e.g., Google Ads, Facebook Ads).
    • You can typically remove or reject cookies via your browser settings, but this may affect the availability and functionality of the Site.
  • D. Information Related to Services: If you engage our services, we may collect further information necessary to evaluate your situation and assist with benefit applications, which may include sensitive details about your health, finances, or family situation. (See Section 11 regarding HIPAA).

3. How We Use Your Information
Having accurate information about you permits us to provide a smooth, efficient, and customized experience. Specifically, we may use information collected about you via the Site or our services to:

  • Respond to your inquiries and fulfill your requests for a free consultation or information.
  • Provide and manage our benefit assistance and navigation services.
  • Communicate with you regarding your account or services.
  • Send you newsletters, promotional materials, and other information about our services (where you have consented or where permitted by law).
  • Monitor and analyze usage and trends to improve the Site and our service offerings.
  • Deliver targeted advertising, coupons, newsletters, and other information regarding promotions and the Site to you (based on tracking data).
  • Prevent fraudulent transactions, monitor against theft, and protect against criminal activity.
  • Comply with legal and regulatory obligations.
  • Resolve disputes and troubleshoot problems.

4. Disclosure of Your Information
We do not sell your personal information. We may share information we have collected about you in certain situations:

  • A. By Law or to Protect Rights: If release is necessary to respond to legal process, investigate potential violations of our policies, or protect the rights, property, and safety of others, we may share your information as permitted or required by law.
  • B. Third-Party Service Providers: We may share your information with third parties that perform services for us or on our behalf, including data analysis, email delivery, hosting services, customer service, marketing assistance, payment processing, and CRM providers. These providers have access only to the information needed to perform their functions and are obligated to maintain confidentiality.
  • C. Marketing Communications / Advertising: With your consent, or with an opportunity for you to withdraw consent, we may share information with third parties for marketing purposes, as permitted by law. Data collected via tracking technologies (pixels) may be shared with advertising platforms (like Google, Meta) to facilitate targeted advertising.
  • D. Business Transfers: In connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.

5. Cookies and Tracking Technologies
Most web browsers are set to accept cookies by default. You can usually choose to set your browser to remove or reject cookies. Please be aware that such action could affect the availability and functionality of the Site. For more information on how to control cookies, check your browser or device’s settings.
You can opt out of interest-based advertising through initiatives like the Network Advertising Initiative (NAI) opt-out page or the Digital Advertising Alliance (DAA) opt-out page. Google provides options to manage ad settings, and Facebook provides ad preferences controls.

6. Data Security
We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against interception or misuse. Any information disclosed online is vulnerable to interception and misuse by unauthorized parties.

7. Data Retention
We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy, including to satisfy any legal, accounting, or reporting requirements.

8. Your Privacy Rights (New York & USA)
Depending on your jurisdiction, you may have certain rights regarding your personal information. Residents of New York, for example, have rights under laws like the SHIELD Act. These may include the right to:

  • Request access to the personal information we hold about you.
  • Request correction of inaccurate information.
  • Request deletion of your personal information, subject to certain exceptions.
  • Opt-out of certain data processing activities (like targeted advertising).

To exercise these rights, please contact us using the contact information provided below. We will respond to your request consistent with applicable law.

9. Children’s Privacy
Our Site and services are generally not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13 without parental consent. If we become aware that a child under 13 has provided us with personal information without verifiable parental consent, we will take steps to delete such information. If you believe we might have any information from or about a child under 13 without proper consent, please contact us. (Note: If assisting families about children under 13, ensure processes comply with COPPA regarding parental consent for collecting child’s info).

10. Third-Party Websites
The Site may contain links to third-party websites and applications of interest. Once you have used these links to leave the Site, any information you provide to these third parties is not covered by this Privacy Policy, and we cannot guarantee the safety and privacy of your information.

11. Health Information (HIPAA Consideration)
BenefitsNYC assists with applications for health-related benefits (like Medicaid, Home Care). While we strive to protect all information, if the specific details you provide to us in the course of seeking assistance qualify as Protected Health Information (PHI) under the Health Insurance Portability and Accountability Act (HIPAA), additional protections and rights may apply. BenefitsNYC is NOT a Covered Entity or Business Associate under HIPAA. Please contact us if you have specific questions about how potential PHI is handled. We strongly advise consulting with legal counsel regarding HIPAA obligations if PHI is being collected or processed.

12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The updated version will be effective as soon as it is accessible. We encourage you to review this Privacy Policy frequently to be informed of how we are protecting your information.

13. Contact Us
If you have questions or comments about this Privacy Policy, please contact us. Also, read our Terms of Service

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